Branding / Visual Identity

Love in serving life’s best flavor!

There is affection in every inch of Pardal’s Burger. Originating in a family bakery, the burger place is the result of a hobby. Carrying the purpose of turning patties into joyful moments.

The rebranding was focused on the authenticity of the artisanal, ensuring that the brand identity and strategy reflected the craft of cooking with love from scratch.

Building the brand

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We drew inspiration from the concept of family bistros, small, cozy spots offering great food at moderate prices. Embracing the family roots, the sparrow became the brand icon. Warm design, hand-drawn texture.

All to evoke the motto “Handcrafted is doing it our way”.

CLIENT: B-On comunicação

Design: Angélica Camargo

Brand Strategy: Momm Branding

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Angélica Camargo

A Creative & Strategic Brand & Website Designer. I help brands worldwide create designs rooted in core values and business goals.