Lórica
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rEBranding / brand identity
Auto Escola Cidade began its activities in 2001 with the purpose of being within everyone’s reach. The driving school’s key differentiator has always been its commitment to inclusion. However, the challenge was translating this specialization to a broader audience, increasing visibility through a new brand strategy.
An empathetic and human-centered brand, enabling access to driver’s licenses for all, regardless of their individual needs.
client: Lórica Uniformes
brand identity: Angélica Camargo
brand strategy : Momm Branding