You don’t need to be a designer, marketer, copywriter, or branding strategist to start understanding the power of having a strong brand. 💡
Social media is packed with great content about brand positioning, and much of them are inspired by books on the subject. At least, they should have been.
If you’re a business owner, here’s my recommendation: before submitting yourself into another online course or taking every post as absolute truth, read books about branding!
Gaining even a basic understanding of branding and brand positioning will help you communicate better and make more informed decisions about your brand—especially when it comes to shaping your image and connecting with your audience.
To get you started, here are five must-reads that I highly recommend:
5 Essential Books to Help You Understand and Build a Strong Brand
📘 Building a StoryBrand by Donald Miller
Brands are essentially stories in motion, and Donald Miller helps you tell your brand’s story in a way that’s clear and compelling. People connect with brands they believe in—but for that to happen, they need to understand who you are as a company.
This book is a fantastic resource for crafting narratives that align your business goals with your brand purpose.
📘 The Story of Purpose by Joey Reiman
The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy
Still not sure what “brand purpose” really means? This book is a must-read! Joey Reiman, a leading voice on the subject, unpacks this buzzword in an insightful and practical way. It’s a quick read, but one that can profoundly change how you view your business.
📘 The Brand Gap & Zag by Marty Neumeier
Neumeier believes branding is the most critical tool in a company’s arsenal, and I couldn’t agree more! These modern classics are not just for branding professionals—they’re for anyone who runs a business or manages a brand.
📘 Marcas, Design Estratégico by Cecilia Consolo
Finally, let’s highlight a Brazilian gem! In this book, Consolo leverages her experience managing national brands to demonstrate how design plays a crucial role in brand strategy. It’s an inspiring and practical read for anyone in the business landscape.
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