b-on
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Branding / Visual Identity
Love in serving life’s best flavor!
There is affection in every inch of Pardal’s Burger. Originating in a family bakery, the burger place is the result of a hobby. Carrying the purpose of turning patties into joyful moments.
The rebranding was focused on the authenticity of the artisanal, ensuring that the brand identity and strategy reflected the craft of cooking with love from scratch.
Building the brand
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We drew inspiration from the concept of family bistros, small, cozy spots offering great food at moderate prices. Embracing the family roots, the sparrow became the brand icon. Warm design, hand-drawn texture.
All to evoke the motto “Handcrafted is doing it our way”.
CLIENT: B-On comunicação
Design: Angélica Camargo
Brand Strategy: Momm Branding