Angélica Camargo
As a designer, I believe that the main characteristic of good design is visual strategy.
For the cultural contest of Vinícola Góes – Arte na Lata, I followed this belief.
In this project, I focused on 2 points:
1. An Instagrammable packaging that would arouse the public’s curiosity, keeping the attention on the BRAND, and not on the art.
2. A brand statement to build more authority and identification with the product – I chose “You deserve a SAUV”.
As a wine lover, this was a project I loved creating while enjoying a good bottle. SAUV!
project: arte na lata
Design: Angélica Camargo
realization: Vinícola Góes
A Creative & Strategic Brand & Website Designer. I help brands worldwide create designs rooted in core values and business goals.
© 2023 Angélica Camargo. All rights reserved.